Real estate agents’ core strategies for marketing end up being tied to leaving notes that satisfy clients while simultaneously growing one’s digital brand. Personal notes leave an impression on clients and open the door to building strong relationships with them.
Email leads with personalised correspondence, market updates, curated branded content and free e-books. Use drip campaigns and autoresponders to nurture leads.
Social Media
A real estate broker can use social media to market real estate listings or build up a network of potential clients by regularly posting real estate content and answering questions in a timely manner. As a result, brokers can establish themselves as market experts. Advertizing with social media gives real estate agents the opportunity to target the audience that fits their ideal clientele’s demographics, interests and locations. Another great way to build your brand is to use retargeting ads like those on Facebook, so you are always in the back of their mind when they search for properties in their area – this type of marketing can help to increase your profits and leads at the same time!
Email Marketing
Email marketing could be an effective way for real estate agents and brokers to reach their targeted audience, bring more clientels and increase web traffic.Email marketing is a way for clients and customers to engage with more personalised content, where they could reply back in contrast to a social media post. Send out product update emails to demonstrate the new tools and features you have that can help your clients buy or sell more quickly and easily. Include quotes from past customers to demonstrate your knowledge and expertise and so that prospects can see your previous results. And real estate email marketing means that agents can stay more ‘local’, and play a bigger role in individual communities in their territory. For example, brokers who work with historic properties, or in historic districts, might directly market brochures or postcards in eye-catching, mail-style ‘packets’ into actual historic regions.
Search Engine Optimization (SEO)
Search engine optimisation (SEO) is a great way for real estate brokers to promote their businesses. By appearing higher on the search engine results page (SERP), brokers can earn more visitor traffic to their websites, who may lead to more lead and sales opportunities. Keyword research is essential for the implementation of any real estate SEO strategy. Using the right keywords to indicate the intentions and needs of their potential buyers, realtors can direct them to the company’s websites at any stage of their search for a home. Building internal links, between posts and pages on their website, is critical to an SEO strategy. It helps realtors with their SEO position and it keeps users within the site too.Print Marketing
This is what real estate agents can achieve thanks to a consistent print marketing approach: brand that becomes recognisable to potential clients when they are looking at the agent’s flyers, business cards and promotional products that are personalised with the logo and the same selected colours. Real estate brokers benefit from direct mail because they go directly to their likley audience’s mail box with customized content tailored to either demographic or geographic areas. For instance, mortgage rates, goodness of home organic, property listings and local buying trends and statistics brochures. Use the logo of your broker on print collateral to increase brand awareness and boost client loyalty; Help a Reporter Out is a site through which agents can connect with journalists who are researching topics on which the agent could provide insights; sites like these help agents to connect directly.
Direct Mail
Real estate brokers can use direct mail for planting the seeds of long-term relationship marketing with their clients. You can use something tangible in your direct-mail marketing, such as calendar magnets, sports schedules, or something else your target will find useful and won’t mind tacking it up to a bulletin board or refrigerator for as long as they use it. You could use direct mail for drip campaigns and nurture lead nurturing campaigns. Classified real-estate mailers are another way to reach older demographics that may not otherwise be able to be reached digitally, and that tend to remember more readily the brand they happen to see this way.
Website Design
They obtain leads by including their client testimonials, featured listings, and a search option on the website. Real estate brokers provide local market reports and buying/selling guides for potential buyers to show that they know the market well. The use of soft colours and open-feeling layouts by professional websites (note the soft blue image above from the website design of CMS Brokers) makes it easier for buyers to feel at ease during the transaction and takes away some of the aura of intimidation often surrounding real-estate transactions. There is now far more room to capture the imagination of the buyer by including HD photography, lengthy property descriptions, virtual tours that focus attention on each individual listing, and even adding square footage or information relevant for commercial listings such as whether a business has loading dock accessibility or a parking area.
Online Reputation Management
Real estate reputation management, for the agents, provides the framework for image management across negative comments and their offensive response, as well as the endorsements from clients from realtor websites and social media, which are beneficial for your local SEO. With the included news section in Xara, brokerages might sell more real estate leads by providing relevant and informative property market articles, buying/selling tips and other helpful content for their agents to be able to showcase their expertise. The addition of a bespoke blog in a brokerage website might also give the impression of a reliable industry leader and build the client’s trust.
